Our Story
Latinos are the fastest growing demographic
Latinos represent the fastest-growing demographic in the United States, driving an economic output of $4.0 trillion in U.S. Latino GDP and over $4.1 trillion in purchasing power. If considered an independent economy, the U.S. Latino cohort would rank as the fifth-largest in the world. Why, then, are they underrepresented in the wine industry?
Our founder, Martha Cisneros Paja, didn’t simply ask the question. She decided to change the narrative.
With a deep passion for wine and community equity, Martha founded the digital collective @latinaswineclub in 2020 to build an online hub dedicated to connecting, celebrating, and championing Latina wine professionals and enthusiasts. What began during the height of the pandemic as a platform to spotlight Latina sommeliers, winemakers, educators, cellar hands, journalists, and trade pioneers has evolved into a global movement.
Today, Latinas Wine Club is a vibrant bilingual space where community, culture, and professional growth converge—transforming how Latinas experience and shape the world of wine.
Educate. Empower. Elevate. Through wine.
Our jefas
Martha Cisneros Paja
Founder & Executive Director, Editor-in-Chief of Latinas Wine Club
Martha is a sommelier, wine educator, and technology leader with credentials including WSET Level 2, Certified Sherry Specialist, and Cava Educator. Bridging her background in software systems and technical management with wine advocacy, she leverages modern digital platforms, interactive learning, and editorial storytelling to champion Latino voices across the industry. She is also the creator behind WineDivaa and co-author of More Than a Tasting Journal Workbook.
Follow her: @WineDivaa
Cynthia Rodriguez
Partner & Director of Community, Latinas Wine Club
A proud Latina based in Austin, Texas, Cynthia is a founding leader and strategist for Latinas Wine Club. She has spent over half a decade expanding regional outreach, spotlighting emerging viticultural areas like Texas wine country, and curating experiences that bridge community connection with industry education. She is the co-author of More Than a Tasting Journal Workbook and remains a tireless advocate for representation and heritage in every glass.
Follow her: @wine4frida
Our calling
Educate. Empower. Elevate. Through Wine!
Our mission is aspirational yet achievable: to educate, empower, and elevate our community by cultivating the first global Latina wine collective.
With wine education as the corazón of everything we do, we equip our community to appreciate wine with confidence while opening career pathways, mentorship pipelines, and visibility across the beverage industry. We celebrate our diverse Hispanic, Latina, and bicultural identities, ensuring that the culture at the table mirrors the diversity in the fields and the cellar.
Like the finest wines in the world, our Latina community is dynamic, evolving, and layered. Let’s savor, embrace, and elevate our presence juntas!
Our community
Our community initiatives are designed for every stage of your wine journey:
- Interactive Masterclasses & Tastings: Led by certified Latina sommeliers, educators, and guest winemakers from around the globe.
- Curated Educational Resources: Access to specialized tasting workbooks, pairing guides rooted in Latin culinary traditions, and industry reports.
- Network & Community Hub: Direct connection to Latina and Latino vintners, trade veterans, and fellow enthusiasts.
- Exclusive Access: Invitations to regional meetups, winemaker spotlights, sensory workshops, and member-exclusive merchandise.
JOIN US!
