in the United States with $3 trillion in buying power. Why, then, are they underrepresented in the wine industry?
Our founders didn’t simply ask the question. They wanted to fix it.
With a passion for wine, one of our founders created a social media wine club, @latinaswineclub, with the hope that this online hub would support and connect Latina wine professionals and enthusiasts. During the peak of the pandemic, as our communities were struggling, she began to feature these dynamic Latinas to help spotlight their successes and offer inspiration to others. Sommeliers, wine makers, wine educators, sales representatives, journalists, bloggers, and other wine industry professionals were highlighted in support of the hispanic community.
Creating awareness for the lack of Latino representation was immediately embraced by members of the instagram community. And as momentum increased, @latinaswineclub evolved into more than a social meeting point, it became a virtual space for Latinas to learn about wine while supporting one another through their wine journey.
Educate. Empower. Elevate. Through wine.